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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Giving Tuesday

 NON-GIVING WEDNESDAY: WHEN FUNDRAISERS’ REALLY EXCITING WORK BEGINS
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By Penelope Burk
In Donor-Centered Fundraising, Giving Tuesday
Posted November 28, 2018

NON-GIVING WEDNESDAY: WHEN FUNDRAISERS’ REALLY EXCITING WORK BEGINS

Giving Tuesday is over for another year, but if you think your job today is to add up how much money came in yesterday and congratulate yourselves…it is! So do that and then turn your attention [...]

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By Penelope Burk
In Burk Donor Survey, Donor Acquisition, Donor Attrition, Donor-Centered Fundraising, Fundraising, Fundraising Events, Giving Tuesday, Thanking Donors, Young Donors
Posted March 13, 2018

Finding New Donors in a Changing Giving Environment

In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of active donors and risking their future [...]

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 Is Giving Tuesday Helping or Hurting Fundraising?
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By Penelope Burk
In Burk Donor Survey, Donor Attrition, Donor-Centered Fundraising, Giving Tuesday, Thanking Donors
Posted January 18, 2018

Is Giving Tuesday Helping or Hurting Fundraising?

It’s been five years since the first Giving Tuesday, and as fundraisers are celebrating its highest returns ever, the cracks are beginning to show. Our research is revealing a not-so-attractive [...]

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Burk Donor Survey

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Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
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In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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