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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Board Members / Leadership Volunteers and Fundraising

 Just Do It? No. In Fundraising, You Have to Do It Right
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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Donor Research, Donor-Centered Fundraising, Thanking Donors
Posted June 17, 2019

Just Do It? No. In Fundraising, You Have to Do It Right

Why just any kind of thank you call, done whenever, by whomever is not donor-centered and likely won’t work.

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 Influence is a Tool, Not a Reward
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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Donor Relations, Donor-Centered Fundraising
Posted May 18, 2018

Influence is a Tool, Not a Reward

Recently, the Burk Donor Survey featured a report on why alumni do or do not give to their alma maters. I was intrigued to discover how big issues such as student debt or rating their education [...]

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2
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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Fundraising Events
Posted October 10, 2012

I’ve got a great idea for an event…and it won’t take any staff time (well, hardly any)

…the real value of fundraising events in a diversified approach to raising money

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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Management and Leadership
Posted June 28, 2011

Your Board of Directors: Fundraising Asset or Liability?

…why Boards are reluctant to contribute meaningfully to fundraising

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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Management and Leadership, Professional Fundraisers
Posted January 12, 2011

Time Waits for No Fundraiser…or Does It?

…how fundraisers can help their Boards and CEOs understand the benefits of long-term fundraising

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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Management and Leadership, Professional Fundraisers
Posted April 20, 2010

Do Volunteers Know What Their Role Is In Fundraising?

…more on the confusion among Board members, CEOs and Fundraisers about who is responsible for what when it comes to raising money

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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Management and Leadership, Professional Fundraisers
Posted April 6, 2010

Opening a Can of Worms

…confusion among Board members, CEOs and Fundraisers about responsibility for raising money

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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Donor-Centered Leadership
Posted April 1, 2009

A Fundraising Catch-22

…how leadership volunteers’ unique influence with donors is undermined by their own lack of confidence in fundraising

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Burk Donor Survey

Purchase a Copy

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Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

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In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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