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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Fundraising Events

 Can Your Walk-a-Thon Still Work During Covid-19?
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By Penelope Burk
In Donor Acquisition, Donor Attrition, Donor Research, Donor-Centered Fundraising, Fundraising Events
Posted April 17, 2020

Can Your Walk-a-Thon Still Work During Covid-19?

There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out a route inside their apartments or even running back [...]

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By Penelope Burk
In Burk Donor Survey, Donor Acquisition, Donor Attrition, Donor-Centered Fundraising, Fundraising, Fundraising Events, Giving Tuesday, Thanking Donors, Young Donors
Posted March 13, 2018

Finding New Donors in a Changing Giving Environment

In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of active donors and risking their future [...]

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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Fundraising Events
Posted October 10, 2012

I’ve got a great idea for an event…and it won’t take any staff time (well, hardly any)

…the real value of fundraising events in a diversified approach to raising money

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Burk Donor Survey

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Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

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In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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