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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Young Donors

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By Penelope Burk
In Burk Donor Survey, Donor Acquisition, Donor Attrition, Donor-Centered Fundraising, Fundraising, Fundraising Events, Giving Tuesday, Thanking Donors, Young Donors
Posted March 13, 2018

Finding New Donors in a Changing Giving Environment

In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of active donors and risking their future [...]

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By Penelope Burk
In Donor Demographics and Impacts, Young Donors
Posted November 4, 2014

Harnessing Young Donors’ Philanthropy

…why fundraisers should ignore the modest gift values of young donors and steward them like the major donors they are about to become

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5
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By Penelope Burk
In Donor Acquisition, Young Donors
Posted October 2, 2011

Street Fundraising: Is it Worth the Effort?

…where this controversial fundraising program can truly add value

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13
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By Penelope Burk
In Donor Demographics and Impacts, Young Donors
Posted July 8, 2009

Inspiring Younger Donors

…the untapped opportunity represented by donors under 35

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Burk Donor Survey

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Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

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In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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