Donor Relations

…the 20 characteristics of superior thank you letters

…where social media fits in a not-for-profit’s donor communication strategy

…how to craft a better e-communication

…how the simplest of gestures can build relationships with donors

…resisting the temptation to divert excess funds raised in emergency relief campaigns

…how to communicate with donors during fast-moving events like natural disasters

…a perspective on premium (token gift) mailings and whether they help or hurt fundraising

…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem

…the case for funding the arts is not diminished in a down economy

…how a not-for-profit’s insistence on unrestricted gifts drove away a caring donor