Donor Attrition

There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out a route inside their apartments or even running back [...]

Early in my fundraising career, I specialized in corporate sponsorship. Negotiations with potential sponsors invariably came down to justifying the price for an alliance with my not-for-profit’s [...]

In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of active donors and risking their future [...]

It’s been five years since the first Giving Tuesday, and as fundraisers are celebrating its highest returns ever, the cracks are beginning to show. Our research is revealing a not-so-attractive [...]

In every research study I have conducted over the past twenty years, donors have said that, more than anything else, information about what past contributions have achieved is the thing that [...]

…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money

…the connection between unrestricted gift fundraising and high donor attrition

…resisting the temptation to divert excess funds raised in emergency relief campaigns

…a perspective on premium (token gift) mailings and whether they help or hurt fundraising

…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem