Donor Acquisition

There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out a route inside their apartments or even running back [...]

In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of active donors and risking their future [...]

…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money

…why effective donor acquisition requires a diversified mix of appeals surrounded by marketing and communications messages that are not solicitations

…stories from donors about the first time they made a charitable gift

…why street fundraising is not a donor acquisition panacea

…where this controversial fundraising program can truly add value

…a perspective on premium (token gift) mailings and whether they help or hurt fundraising

…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem

…how a not-for-profit’s insistence on unrestricted gifts drove away a caring donor