Thanking Donors

Why just any kind of thank you call, done whenever, by whomever is not donor-centered and likely won’t work.

Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they give for a reason that has nothing to do [...]

In my previous blog, “Is Giving Tuesday Helping or Hurting Fundraising”, I referenced how this fundraiser is contributing to the over-solicitation of active donors and risking their future [...]

It’s been five years since the first Giving Tuesday, and as fundraisers are celebrating its highest returns ever, the cracks are beginning to show. Our research is revealing a not-so-attractive [...]

…what donors say makes a thank you letter superior

…noted improvements in acknowledgement and recognition over the past 10 years

…the 20 characteristics of superior thank you letters

…how the simplest of gestures can build relationships with donors