Donor Recognition

Dear Louise: When I realized you had graduated in 1993, I just had to check the records. Yes, you were indeed in my first-year chemistry class in 1989. You were there on the first day of the [...]

Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they give for a reason that has nothing to do [...]

…noted improvements in acknowledgement and recognition over the past 10 years

…how a $1 recognition gift facilitated the lead gift in a capital campaign

…a perspective on premium (token gift) mailings and whether they help or hurt fundraising

…how caring for your donors’ welfare during hard times will keep them loyal