Donor-Centered Fundraising

…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money

…what donors say makes a thank you letter superior

…noted improvements in acknowledgement and recognition over the past 10 years

…the 20 characteristics of superior thank you letters

…how the simplest of gestures can build relationships with donors

…how to build major gift relationships using an old technique

…resisting the temptation to divert excess funds raised in emergency relief campaigns

…how to communicate with donors during fast-moving events like natural disasters

…a perspective on premium (token gift) mailings and whether they help or hurt fundraising

…why over-solicitation is the #1 cause of donor attrition and how to alleviate the problem