Archives

…why expectations in donor relations should be just as concrete as those for fundraisers who raise money, and how to measure performance

…how taking the time to craft unique appeals even for small stakeholder groups of prospects and donors raises much more money

…why effective donor acquisition requires a diversified mix of appeals surrounded by marketing and communications messages that are not solicitations

…how fundraisers impact everyone’s lives

…why fundraisers should ignore the modest gift values of young donors and steward them like the major donors they are about to become

…stories from donors about the first time they made a charitable gift

…how offering a flexible work environment can extend the tenure of good fundraisers

…why external training, not just on-the-job experience, is essential for anyone aspiring to management or leadership

…how a skilled and sensitive telemarketer created a lifetime donor

…what donors say makes a thank you letter superior