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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Archives

Author Archive for: "bbback159"
 Just Do It? No. In Fundraising, You Have to Do It Right
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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Donor Research, Donor-Centered Fundraising, Thanking Donors
Posted June 17, 2019

Just Do It? No. In Fundraising, You Have to Do It Right

Why just any kind of thank you call, done whenever, by whomever is not donor-centered and likely won’t work.

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 Why In Memoriam Donors Don’t Give Again
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By Penelope Burk
In Donor Communication, Donor Recognition, Thanking Donors
Posted March 14, 2019

Why In Memoriam Donors Don’t Give Again

Why In Memoriam Donors Don’t Give Again Commonly accepted thinking in fundraising is that it’s not worth trying to renew in memoriam donors because they give for a reason that has nothing to do [...]

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 Your Brand Is Worth $X; But the Value of Your Case Is Limitless
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By Penelope Burk
In Cause Marketing / Corporate Sponsorship, Donor Attrition
Posted January 23, 2019

Your Brand Is Worth $X; But the Value of Your Case Is Limitless

Early in my fundraising career, I specialized in corporate sponsorship. Negotiations with potential sponsors invariably came down to justifying the price for an alliance with my not-for-profit’s [...]

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 NON-GIVING WEDNESDAY: WHEN FUNDRAISERS’ REALLY EXCITING WORK BEGINS
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By Penelope Burk
In Donor-Centered Fundraising, Giving Tuesday
Posted November 28, 2018

NON-GIVING WEDNESDAY: WHEN FUNDRAISERS’ REALLY EXCITING WORK BEGINS

Giving Tuesday is over for another year, but if you think your job today is to add up how much money came in yesterday and congratulate yourselves…it is! So do that and then turn your attention [...]

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 Inspiring Innovation
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By Penelope Burk
In Donor-Centered Leadership, Management, Management and Leadership
Posted October 19, 2018

Inspiring Innovation

2017 was a record-breaking year for giving. Still, 36% of individual donors admitted they could have given more – in some cases, much more. This includes an eye-opening 53% of donors under the [...]

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By Penelope Burk
In
Posted May 30, 2018

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 Influence is a Tool, Not a Reward
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By Penelope Burk
In Board Members / Leadership Volunteers and Fundraising, Donor Relations, Donor-Centered Fundraising
Posted May 18, 2018

Influence is a Tool, Not a Reward

Recently, the Burk Donor Survey featured a report on why alumni do or do not give to their alma maters. I was intrigued to discover how big issues such as student debt or rating their education [...]

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By Penelope Burk
In
Posted May 11, 2018

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By Penelope Burk
In
Posted May 11, 2018

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By Penelope Burk
In
Posted May 10, 2018

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Burk Donor Survey

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Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

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In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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