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  • Home
  • Subscribe
  • About Penelope
  • Categories
    • Donor Relations
      • Donor Acquisition
      • Donor Attrition
      • Donor Communication
      • Thanking Donors
    • Donor Research
      • Cause Marketing / Corporate Sponsorship
      • Management and Leadership
      • Staff Turnover in Fundraising
      • Young Donors
    • Fundraising
      • Door-to-Door Fundraising
      • Fundraising Events
      • Fundraising in Poor Economy
      • Modernizing Fundraising
      • Professional Fundraisers
    • Management
      • Burk Donor Survey
      • Donor Demographics and Impacts
      • Giving Tuesday
      • Stories from or about Donors
  • Cygnus Research

Archives

Author Archive for: "bbback159"
 COMMUNICATION IS THE ASK
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By Penelope Burk
In Donor Communication
Posted September 8, 2021

COMMUNICATION IS THE ASK

Welcoming Submissions for Penelope Burk’s Donor-Centered Communications Project Two critical points of contact determine whether donors stay loyal or quickly abandon your cause after giving only [...]

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 Is the Diminishing Number of Donors an Issue for Fundraisers?
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By Penelope Burk
In Uncategorized
Posted August 3, 2021

Is the Diminishing Number of Donors an Issue for Fundraisers?

There’s some buzz around the decline in the number of American households who give to charity, or at least the number who gave in 2018, which is the year that was studied. Should fundraisers and [...]

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 Stories from Donors in the 2021 Burk Donor Survey on Why They Give
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By Penelope Burk
In Burk Donor Survey, Donor Comments, Stories from or about Donors
Posted March 31, 2021

Stories from Donors in the 2021 Burk Donor Survey on Why They Give

Many respondents in our annual Burk Donor Survey have been giving for decades, but most still vividly remember what inspired them to become donors. As you draft your next appeal, shape your next [...]

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 Philanthropy and The Power of Parents
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By Penelope Burk
In Burk Donor Survey, Stories from or about Donors
Posted March 12, 2021

Philanthropy and The Power of Parents

It’s that time again when I get to revel in the stories from donors about what inspired them to start giving. So far, more than 16,000 active American donors have participated in The 2021 Burk [...]

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 A Fundraiser’s Most Valuable Prospect Research
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By Penelope Burk
In Donor Recognition, Donor Relations, Donor-Centered Fundraising
Posted April 30, 2020

A Fundraiser’s Most Valuable Prospect Research

Dear Louise: When I realized you had graduated in 1993, I just had to check the records. Yes, you were indeed in my first-year chemistry class in 1989. You were there on the first day of the [...]

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 Can Your Walk-a-Thon Still Work During Covid-19?
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By Penelope Burk
In Donor Acquisition, Donor Attrition, Donor Research, Donor-Centered Fundraising, Fundraising Events
Posted April 17, 2020

Can Your Walk-a-Thon Still Work During Covid-19?

There are some amazing stories in the news lately about determined, isolated runners completing a marathon on their treadmills, or carving out a route inside their apartments or even running back [...]

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 Managing Staff Who Are Working from Home
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By Penelope Burk
In Donor-Centered Leadership, Management, Management and Leadership, Professional Fundraisers, Staff Turnover in Fundraising
Posted April 7, 2020

Managing Staff Who Are Working from Home

When asked, “Where do you get important work done?”, the majority of workers, including fundraisers, say they get it done at home. “Anywhere but in the office” is their common retort. The office [...]

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 Fundraising in a Crisis
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By Penelope Burk
In Donor Communication, Donor Relations, Donor-Centered Fundraising, Fundraising in Poor Economy
Posted March 18, 2020

Fundraising in a Crisis

At times like this, when my financial situation is threatened…it is difficult to trust my heart. My head gets in the way and tells me to be practical and hold back. Collectively, if we all do [...]

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 A Philanthropist Stands Ready to Reward a Donor-Centered Not-for-Profit
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By Penelope Burk
In Uncategorized
Posted November 8, 2019

A Philanthropist Stands Ready to Reward a Donor-Centered Not-for-Profit

Not long after I published the first edition of Donor-Centered Fundraising, I heard from a donor who had participated in several of our research studies. He was excited (and relieved) to find [...]

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 All Philanthropy Starts with a First Gift
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By Penelope Burk
In Burk Donor Survey, Donor Comments, Donor Research
Posted August 29, 2019

All Philanthropy Starts with a First Gift

Once again, I am delighted to share with readers of Burk’s Blog some new stories and anecdotes from donors who have just participated in the tenth edition of The Burk Donor Survey. This [...]

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Burk Donor Survey

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Donor Centered Leadership

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Donor-Centered Leadership tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits.
Donor Centered Fundraising

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In this fully updated and substantially expanded second edition, author, researcher and fundraising expert Penelope Burk describes her groundbreaking methodology that challenges accepted fundraising practice by focusing on strategies that extend donor loyalty and significantly increase revenue. Fully updated and substantially expanded with all-new research. Also included is an entire chapted of annotated Donor-Centered thank you letters.
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  • COMMUNICATION IS THE ASK
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Burk Donor Survey

The 10th Annual Burk Donor Survey Report

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